學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
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- Accounting
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- Human Resource Management
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- Business & Government Relations
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- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
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Public Relations as a Management Function
內容大綱
The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. In Chapter 4, Public Relations as a Management Function, the authors discuss the roles that public relations specialists play when dealing with senior executives; decision making in public relations; and the core competencies for working in business, including knowledge of strategy and profit motivations. Of special note is their discussion of how chief communications officers (CCOs) earn their seat at the executive table.