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How Public Relations Contributes to Organizational Effectiveness
內容大綱
The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 6, How Public Relations Contributes to Organizational Effectiveness, discusses how organizations define success, and how the stakeholder management approach to public relations can provide a concrete strategy for enhancing organizational effectiveness and can contribute to the long-term sustainability of organizations.