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最新個案
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The Practice of Public Relations
內容大綱
The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 10, The Practice of Public Relations, provides a detailed look at the profession by highlighting the locales in which it is practiced. The authors apply the concepts presented in earlier chapters and integrate these theoretical concepts into the real-life structure of day-to-day public relations practice; they also include case examples for illustration.