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Global Market Opportunity Assessment
內容大綱
This practical guide, published by Business Expert Press, leads readers through the issues they will face in developing new marketing opportunities in foreign markets. Chapter 2, Global Market Opportunity Assessment, summarizes the six activities associated with Global Market Opportunity Assessment (GMOA). Firms regularly encounter favorable combinations of circumstances, locations, or timing that offer prospects for exporting, investing, sourcing, or partnering in foreign markets. GMOA is an approach for analyzing these opportunities in order to choose the most appropriate ones to optimize company performance.