個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Customized Research using Primary Data
內容大綱
This practical guide, published by Business Expert Press, leads readers through the issues they will face in developing new marketing opportunities in foreign markets. In Chapter 4, Customized Research Using Primary Data, the authors examine research using primary data, particularly regarding survey research. We also address focus groups and the challenges of conducting these. As Food for Thought, we offer a three-phased approach to conducting international market research composed of macro-, micro-, and cultural analysis.