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The Globalization of Companies and Industries
內容大綱
The book Fundamentals of Global Strategy was written by Cornelis A. DeKluyver, Dean of the Lundquist College of Business at the University of Oregon, and published by Business Expert Press. This book examines the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The author defines crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage. Numerous mini-cases illuminate key themes. Chapter 2, "The Globalization of Companies and Industries," looks at globalization at the industry level. It asks the following questions: What is a global industry? What are the driving forces behind the globalization of industries? and What explains the dominance of particular countries or regions in global industries?