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Introduction to Managerial Economics
內容大綱
Managerial Economics: Concepts and Principles, written by Donald N. Stengel of California State University, Fresno, is an eight-chapter book published by Business Expert Press. The text addresses the core of managerial economics, which is the application of microeconomics to business decisions. Key relationships among price, quantity, cost, revenue, and profit for an individual firm are discussed, as are elements from the economics of consumer demand and production. The economics of organization, market price, quantity equilibrium, competitive behavior, and the role of market structure in market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of generic problems that create the need for regulation, as well as possible remedies for those problems. Chapter 1 introduces the concept of managerial economics at a broad level. The vital relationship between economics and business management is addressed.