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Managerial Economics: Concepts and Principles 3: Demand and Pricing
內容大綱
Managerial Economics: Concepts and Principles, written by Donald N. Stengel of the California State University, Fresno, is an eight-chapter book published by Business Expert Press. The text addresses the core of managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are discussed, as are elements from the economics of consumer demand and production. The economics of organization, market price, quantity equilibrium, competitive behavior, and the role of market structure in market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of generic problems that create the need for regulation, as well as possible remedies for those problems. Chapter 3 explores the economic reasoning and concepts which make up the theoretical foundations of the marketing function. Consumer behavior and its implications on demand and pricing are addressed. The determinants of demand, modeling consumer demand, forecasting demand, the elasticity of demand, and price discrimination are also discussed.