個案資料

Managerial Economics: Concepts and Principles, written by Donald N. Stengel of the California State University, Fresno, is an eight-chapter book published by Business Expert Press. The text addresses the core of managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are discussed, as are elements from the economics of consumer demand and production. The economics of organization, market price, quantity equilibrium, competitive behavior, and the role of market structure in market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of generic problems that create the need for regulation, as well as possible remedies for those problems. Chapter 5 explores applied and developed economic principles that inform a better understanding of activity inside the firm. The aspects of business expansion are addressed, including value chains, horizontal and vertical integration, and conglomerate mergers. Transaction cost economies, the Coase hypothesis, and boundaries for business expansion are also discussed. Other topics include: a comparison between cost centers and profit centers, transfer pricing, and techniques for incentivizing employee, manager, and executive performance.

• Career advancement
• Mergers and acquisitions
• Profitability
• Self-motivation
• Vertical integration
• Economics
• Business expansion
• Activity-based costing
• Tax accounting