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Building the Foundation of Managerial Leadership Communication
內容大綱
Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In Chapter 1, the author defines the different roles that communication plays in leadership and introduces the principles of managerial leadership communication. Topics include: interpersonal, written, and oral communication skills, the basics of the communication process, the influences of novel technologies, miscommunication and its mitigation, and communication ethics. The chapter includes a four-page case study on using social media to stir a widespread audience.