個案資料
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Developing Written Communication Skills
內容大綱
Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In Chapter 4 the author stresses the importance of written communication in managerial leadership. A process for effective written communication is outlined. The multiple mediums of written communication, including recent technological influences, are explored. The chapter includes a 28-page case for thinking and discussion titled: The New Rules in a Digital Age.