Business Intelligence and Value-Based Management

Business Intelligence: Making Decisions through Data Analytics is a six-chapter book written by Dr. Jerzy Surma, an assistant professor at Warsaw School of Economics, and published by Business Expert Press in January of 2011. Written for managers, business consultants, and undergraduate and postgraduate students in business administration, the book explores the use of business intelligence (BI), including data warehousing and data analytics, to support managerial decision-making. The author starts by examining data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. All examples are based on recent achievements in BI. Finally, the book outlines an overview of a methodology that takes into account the complexity of developing applications in an integrated BI environment. The sixth and final chapter examines the difficulties of quantifying the impacts of the applications of business intelligence (BI) discussed earlier in the text. It presents a model based on the concept of a strategy map, which shows relationships between the application of BI systems and the potential enhancement of a company's value. The author considers ways of connecting BI implementation with a company's business processes, the conditions necessary for success (as well as potential threats), and methods for estimating the return on investment from such projects. He also discusses change management issues and the role of human capital.

• Process management
• Information management
• Data mining
• Data management
• IT management