個案資料

Business Models and Strategic Management: A New Integration is a seven-chapter book published by the Business Expert Press in 2012 and written by Francine Newth, associate professor of strategy at the School of Business at Providence College. The author says that an effective strategy derives from a fundamental understanding of how a company operates, which is defined by its business model. She explains the elements of a business model and how to integrate it with strategic decision making, providing what the she calls a more "real-world" guide to effective management. She provides practical insight for managers and conceptual models grounded in research and current business examples. Each chapter includes discussion guides and a practical exercise based on real-world companies. In Chapter 3, Business Model and Strategic Direction (20 pages), the author explains the key elements of a business strategy, including a vision, mission, strategies, and performance objectives. She explores the importance of competitor and industry analysis in setting a strategy. The author explains that a company has two options for a competitive strategy -- compete on cost or on differentiation -- and looks at each. The chapter discussion activities include real-world examples from Yahoo!, Nike, and Nokia. There is an exercise on Strategic Direction Analysis Exercise based on Toys "R" Us. The chapter also includes a mini-essay, Guidance for the Manager: Key Points on Strategic Direction.

• Strategic planning
• Business models
• Competitive advantage