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Business Model and Competitive Advantage
內容大綱
Business Models and Strategic Management: A New Integration is a seven-chapter book published by the Business Expert Press in 2012 and written by Francine Newth, associate professor of strategy at the School of Business at Providence College. The author says that an effective strategy derives from a fundamental understanding of how a company operates, which is defined by its business model. She explains the elements of a business model and how to integrate it with strategic decision making, providing what the she calls a more "real-world" guide to effective management. She provides practical insight for managers and conceptual models grounded in research and current business examples. Each chapter includes discussion guides and a practical exercise based on real-world companies. Chapter 4, Business Model and Competitive Advantage, (14 pages), examines how successfully managing resources, capabilities, and competencies leads to a sustainable competitive advantage. The author explains what a core competency is and how choosing the right strategy impacts the relationships between competency and competitive advantage. She looks at the role of strategic alliances and presents Michael Porter's Value Chain in relation to the business model. The chapter includes three discussion guides based on Microsoft, Avon, and Samsung, and an exercise on analyzing competency at Google.