個案資料

Business Models and Strategic Management: A New Integration is a seven-chapter book published by the Business Expert Press in 2012 and written by Francine Newth, associate professor of strategy at the School of Business at Providence College. The author says that an effective strategy derives from a fundamental understanding of how a company operates, which is defined by its business model. She explains the elements of a business model and how to integrate it with strategic decision making, providing what the she calls a more "real-world" guide to effective management. She provides practical insight for managers and conceptual models grounded in research and current business examples. Each chapter includes discussion guides and a practical exercise based on real-world companies. In Chapter 5, Business Model and Strategy (22 pages), the author defines strategy as the action plan to bring the business model to life. She outlines three levels of strategy: corporate, competitive, and operational, and the interrelation between them. Corporate strategies focus on resource allocation, and as such, are the key to supporting a sustainable business model. Competitive strategies mainly focus on revenue streams and cost structure. Operational strategy looks at functions within a company. The chapter includes three discussion guides for Yum Brands, Kellogg, and Amazon, and an exercise on strategy analysis for The Dollar Shave Club.

• Business models
• Competitive advantage
• Strategic planning