個案資料

Business Models and Strategic Management: A New Integration is a seven-chapter book published by the Business Expert Press in 2012 and written by Francine Newth, associate professor of strategy at the School of Business at Providence College. The author says that an effective strategy derives from a fundamental understanding of how a company operates, which is defined by its business model. She explains the elements of a business model and how to integrate it with strategic decision making, providing what the she calls a more "real-world" guide to effective management. She provides practical insight for managers and conceptual models grounded in research and current business examples. Each chapter includes discussion guides and a practical exercise based on real-world companies. Chapter 6, Business Model and Innovation (14 pages), explores the nature of innovation and its importance in a sustainable business model. The author explains the types of innovation and characteristics that drive innovation. Her model outlines the innovation process through five components: product (new ideas), process (cost structure), experiments (trials), strategies (innovation capabilities), and teams (employees). There are three discussion guides for innovation, based on RIM, Zynga, and Hewlett-Packard, and an exercise on innovation analysis at Groupon.

• Business models
• Innovation
• Strategic planning
• Competitive advantage