個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Introduction
內容大綱
Financing New Ventures: An Entrepreneur's Guide to Business Angel Investment is a seven chapter book published in 2014 by the Business Expert Press and written by Geoffrey Gregson, Director of the Centre for Entrepreneurship Research at the University of Edinburgh Business School. In this book, the author provides practical guidance for growth-oriented business ventures looking to secure funding from external sources. He reviews the features of an investable business opportunity and advises the entrepreneur on how to present the opportunity to potential funders, as well as sharing insight into the investor's decision-making process. In addition to his focus on business angels (BA), Gregson offers insights into the work of venture capitalists (VC) to provide a comprehensive view of financing new ventures. The author includes definitions of key terms, real world examples, notes on current research, and commentary from practitioners. Chapter 1, Introduction (10 pages), begins with a discussion of new ventures and sources of funding. The author explains his focus on growth-oriented ventures and why business angels are the major source of funding for these types of opportunities. He reviews key considerations for business angel financing and provides an overview of concepts and chapters in the book.