個案資料

Financing New Ventures: An Entrepreneur's Guide to Business Angel Investment is a seven chapter book published in 2014 by the Business Expert Press and written by Geoffrey Gregson, Director of the Centre for Entrepreneurship Research at the University of Edinburgh Business School. In this book, the author provides practical guidance for growth-oriented business ventures looking to secure funding from external sources. He reviews the features of an investable business opportunity and advises the entrepreneur on how to present the opportunity to potential funders, as well as sharing insight into the investor's decision-making process. In addition to his focus on business angels (BA), Gregson offers insights into the work of venture capitalists (VC) to provide a comprehensive view of financing new ventures. The author includes definitions of key terms, real world examples, notes on current research, and commentary from practitioners. Chapter 3, What Makes a Compelling Business Angel Investment Opportunity? (44 pages), reviews the factors that make market opportunities and business models successful. The author describes three categories of entrepreneurial markets: understood, new, and service-based markets. He explores each market type using real world examples and explains five different types of innovation in new markets, as well as differences in service-based markets. He highlights the importance of an effective, or investable, business model and reviews the nine elements of the business model "canvas," including the value proposition and analysis of competitive advantage. He addresses the need for a business plan and responds to common challenges in the creation of a viable business plan. He identifies four areas of uncertainty for entrepreneurs to consider and suggests detailed guidelines for creating a plan. He ends the chapter with a discussion of common pitfalls, including market issues and financial forecasts.

• Financing
• Business plans
• Start-ups
• Going public
• Angel financing