個案資料

Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business is a six-chapter book published by Business Expert Press in 2014 and written by Tony A. Rose, founding partner of Rose, Snyder, and Jacobs. The book presents the author's theory that leaders must manage more than finances to produce successful, sustainable businesses and, instead, focus on the interplay of four core factors: the human, intellectual, social, and structural capitals. He argues that financial capital is created by managing these four factors and that a company's success in that effort will determine its financial success. The author illustrates his theory through practical insight and relevant real world examples from companies such as Uber, Netflix, and Lululemon. He also offers guidance for individuals to apply the principles of managing five core capitals to their own lives as the first and necessary step in understanding his model. Chapter 2, Social Capital (24 pages), explores the people and relationships that impact a business, including family, friends, clients, vendors, and associates. The author explains how relationships are defined by values and that strong bonds are formed when people have either shared or complementary values. He explores the concept of stickiness in social capital, or the ability of one person to correctly infer another's intention, and how this provides benefits to a business. He presents three strategies for creating and preserving social capital, including managing casual relationships, being aware of boundaries with different categories of people, and using social media appropriately. He ends the chapter with practical advice on managing social capital.

• Power and influence
• Analytics and data science
• Leadership styles
• Strategy
• Finance and investing