個案資料

Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business is a six-chapter book published by Business Expert Press in 2014 and written by Tony A. Rose, founding partner of Rose, Snyder, and Jacobs. The book presents the author's theory that leaders must manage more than finances to produce successful, sustainable businesses and, instead, focus on the interplay of four core factors: the human, intellectual, social, and structural capitals. He argues that financial capital is created by managing these four factors and that a company's success in that effort will determine its financial success. The author illustrates his theory through practical insight and relevant real world examples from companies such as Uber, Netflix, and Lululemon. He also offers guidance for individuals to apply the principles of managing five core capitals to their own lives as the first and necessary step in understanding his model. Chapter 6, Keeping Five Eyes on the Fence (13 pages), addresses the importance of identifying and managing problems through the lens of the five capitals. The author offers insight into evaluating a business's core capitals as well as how they are linked together. He argues that the key to success is at the intersection of the five capitals, which captures the unique talents and abilities of a business. He ends by providing a list of questions to aid in evaluation of a company's five capitals.

• Power and influence
• Finance and investing
• Strategy
• Leadership styles
• Analytics and data science