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Knowing the Business: Moving from Passenger to Driver

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The DNA of Leadership: Creating Healthy Leaders and Vibrant Organizations is a 9-chapter book published by Business Expert Press in 2017 and written by professional coaches Myron Beard and Alan Weiss. It is the result of the authors' work with thousands of executives; Beard and Weiss reviewed these executives and identified what is needed for high levels of success. They provide readers with powerful and practical ways to change their behavior in order to become outstanding leaders. Each chapter has a "Coach's Corner" that outlines the lessons of the chapter and challenges executives to identify behaviors they need to change to become better leaders. The book then encourages readers to create "Personal Goal Plans" to achieve their goals. In Chapter 2, the authors highlight the importance of understanding your business's strategy to guaranteeing its success. They identify three business issues that leaders should understand in order to most effectively lead their organizations: understanding a company's business model, translating strategy into tactics, and measuring success. They go in-depth on each business issue, outlining cases that illustrate the issues and behaviors/practices that leaders can use to show that they understand them.
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