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The Disciplines of Communication: Maximizing Impact and Productivity

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The DNA of Leadership: Creating Healthy Leaders and Vibrant Organizations is a 9-chapter book published by Business Expert Press in 2017 and written by professional coaches Myron Beard and Alan Weiss. It is the result of the authors' work with thousands of executives; Beard and Weiss reviewed these executives and identified what is needed for high levels of success. They provide readers with powerful and practical ways to change their behavior in order to become outstanding leaders. Each chapter has a "Coach's Corner" that outlines the lessons of the chapter and challenges executives to identify behaviors they need to change to become better leaders. The book then encourages readers to create "Personal Goal Plans" to achieve their goals. In Chapter 7, the authors describe communication as essential when working with others but recognize that it is something that many cannot do well. They outline three types of people who get communication wrong: the sparse communicator, the excessive communicator, and the poor communicator. They also lay out five rules for effective communication they argue everyone should follow. These rules include reviewing and organizing the information you deliver into clear "types" of messages, using language that gets your point across, taking into account the audience of your message, choosing an appropriate delivery method, and confirming that the right people receive and understand your message. They conclude with descriptions of scenarios in which communication is not appropriate.
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