個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
What Is Social Media?
內容大綱
Business owners and managers are told that anyone who cannot see the benefits of social media marketing is unfit for their positions, stupid, or incompetent. As organizations, brands, and products fill the social media landscape with boring content that wastes resources and alienates customers, a small voice can be heard exclaiming; "who told you that was a good idea?" In this book, Hans Christian Andersen's cautionary anecdote of the Emperor's New Clothes provides the backdrop to a review of the use of social media platforms in the marketing of an organization, brand, or product. Chapter one provides the reader with a background to social media. This starts with its history and adoption in the digital age before identifying the key elements that make up digital social media, namely, social networks, online communities, social sharing, user-generated content, and blogging.