個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Operational Issues in Social Media Marketing
內容大綱
Business owners and managers are told that anyone who cannot see the benefits of social media marketing is unfit for their positions, stupid, or incompetent. As organizations, brands, and products fill the social media landscape with boring content that wastes resources and alienates customers, a small voice can be heard exclaiming; "who told you that was a good idea?" In this book, Hans Christian Andersen's cautionary anecdote of the Emperor's New Clothes provides the backdrop to a review of the use of social media platforms in the marketing of an organization, brand, or product. Chapter five deliberates the operational aspects of marketing on social media from its management through which employees do what, and when they do it. Also reflected upon is the use of third party platforms by social media marketers.