個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Opportunity Emergence and Evolution
內容大綱
Maximizing the wealth of organizations involves "creative destruction," when scientific or technological breakthroughs lead to the launch of a radically new product or service despite little evidence that a market opportunity exists. The management of technology-driven entrepreneurship is different from market-driven entrepreneurship. It is thus necessary to identify guidelines that can help ensure the success of technological entrepreneurship projects in start-ups and existing businesses. This text draws upon academic theory and case materials to define ways to optimize the outcomes of technological entrepreneurship. Chapter 4 examines the nature of opportunity recognition in regard to idea generation and development activity within the technological venture.