個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
New Knowledge Acquisition
內容大綱
Maximizing the wealth of organizations involves "creative destruction," when scientific or technological breakthroughs lead to the launch of a radically new product or service despite little evidence that a market opportunity exists. The management of technology-driven entrepreneurship is different from market-driven entrepreneurship. It is thus necessary to identify guidelines that can help ensure the success of technological entrepreneurship projects in start-ups and existing businesses. This text draws upon academic theory and case materials to define ways to optimize the outcomes of technological entrepreneurship. Because success in radical innovation usually involves the acquisition of new knowledge, Chapter 9 identifies guidelines for acquiring and using such knowledge during the entrepreneurship process.