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When Stakeholders Really Matter

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To succeed, projects must meet the conditions defined by the project's stakeholders. Sometimes these conditions are explicit: it must be finished by this date, it cannot exceed this budget. Sometimes they are more subtle: the outcomes, must meet specific-often poorly articulated-criteria. The context shapes what must be achieved, how it has to be done, and when. To deal with this 'uniqueness' and its uncertainty, project managers must plan. There is no single approach to planning a project, but for a given set of circumstances, there is a best one. This book takes you through many common planning situations you will meet. It uses stories of real projects to show how planning decisions alter depending on the project context. It discusses how resource-constrained planning differs from end-date schedule planning. It looks at what is different between cost-constrained plans and time boxing. It explores why you must plan when using Agile approaches, and how to plan for innovation. Chapter 6, When Stakeholders Really Matter, identifies the importance of stakeholders to projects. It indicates questions that project planners must ask regarding stakeholders' criteria, the characteristics of such stakeholders, and the general types of projects that are stakeholder intensive. It also provides guidance on how to manage such projects and the questions it is necessary to ask when doing so.
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