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Social Media Marketing
內容大綱
Digital marketing is becoming more and more important for businesses, especially entrepreneurs. This book will assist entrepreneurs in setting up and executing a digital marketing strategy to reach the goals they have set for their startups. Search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are all discussed. Guiding the establishment of a digital presence, the text offers real-life examples, insights gained from executing digital marketing strategies for startups and small businesses, and assignments at the end of every chapter to personally apply what has been taught. Written for startup entrepreneurs, founders, marketers, and small business owners, this book provides practical tips on applying digital marketing to increase brand awareness and sales. It acts as a reference guide for startup entrepreneurs that they can come back to while setting up and executing their digital marketing strategy. Chapter 5 offers an overview of social media marketing, its benefits, and how to create a social media strategy. Social media marketing needs to create content that suits each platform in order to engage the target audience. With social media platforms, you can precisely target your audience based on their preferences and interests. When creating a social media strategy, your goals, audience, metrics to track, and tracking performance are all important to consider. This chapter then goes on to specifically discuss Facebook ads, LinkedIn ads, and Twitter ads. Facebook ads have a high level of customization, more control, and accurate targeting of the audience. Three types of Facebook audiences are described: saved audience, custom audience, and lookalike audience. LinkedIn is better used for business-to-business domains, and several different types of display and text ads are discussed.