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Direct selling isn't just an industry or a business model-it's people. Direct selling is successful today because of the people who have been able to build successful businesses from the ground up or by representing a company's product. Entrepreneurs who use a direct selling approach utilize independent salespeople to market and sell their products or services directly to the consumer. These direct selling distributors are offered a low-risk, low-cost path to micro-entrepreneurship. Framed within the context of entrepreneurship and an overview of the long-term sustainability of the direct selling business model, this book dives into three main issues associated with direct selling: compensation, ethics and compliance, and global reach. Written for practitioners, academics, members of the press, policy makers, and students, this text offers research and knowledge about the economic and social benefits of direct selling and provides detail and clarity on key issues related to direct selling as a sustainable business model. Chapter 3 discusses the issue of compensation in regards to direct selling. Compensation is a key motivator for a company's distribution channel partners to perform the work delegated to them in the direct selling (DS) distribution channel. For nonemployee independent contractors to work effectively, they need to be rewarded for brand loyalty, sales generation, and sales management development and expertise. DS distributor compensation should provide various incentives while offering the characteristic freedom of DS distributor participation. Compensation can include many elements, including personal consumption wholesale discounts and bonuses for successful recruiting. Ways distributors can earn real financial benefits are also outlined; some of these methods are measured by the company, while others aren't. Examples are provided throughout. A counterargument to the idea that direct selling companies are pyramid schemes is also offered.

• Entrepreneurs and founders
• Entrepreneurship
• Motivating people
• Business plans
• Product distribution
• Corporate strategy
• Sales
• Entrepreneurial business strategy