個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
How and Where to Find People
內容大綱
Many social media platforms exist today, but the thing all of them have in common is that they are used by real people. Algorithms and analytics are typically what marketers focus on when utilizing social media; however, they should instead be striving to meaningfully connect the company to the people who will help them grow. Taking a people-first approach, this book discusses how to better use social media for marketing purposes and communicate with others using social media platforms. Reaching a certain audience is not the only goal; listening to them is also vital for marketers to take full advantage of social media. This approach will never change even though the various social networks always are. By making sure that people are the focus of all social media strategies, marketers can offer more value to companies and the people they serve. Chapter 3 discusses how to find people from different audiences through social media. Employees should be a company's biggest fans; engage them when they are still applicants. Offering social media trainings to employees can be beneficial if a company has a clear social media policy. Customers often look at company websites first, so social media channels should be prominently shown there. When a customer is engaged with a company's social media channels, the company should promote the customer and their relationship. Typically, getting investors engaged on social media is easy, but they should be more involved with a company's social media strategy and practices. Leverage current business connections by creating social media content together. Guidelines are provided on finding new people outside of the already existing audiences: incorporate social media channels into marketing, sales, and customer service processes; take advantage of paid and promoted opportunities; and ensure ads are communicating in meaningful ways.