個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Measuring for Improvement
內容大綱
Many social media platforms exist today, but the thing all of them have in common is that they are used by real people. Algorithms and analytics are typically what marketers focus on when utilizing social media; however, they should instead be striving to meaningfully connect the company to the people who will help them grow. Taking a people-first approach, this book discusses how to better use social media for marketing purposes and communicate with others using social media platforms. Reaching a certain audience is not the only goal; listening to them is also vital for marketers to take full advantage of social media. This approach will never change even though the various social networks always are. By making sure that people are the focus of all social media strategies, marketers can offer more value to companies and the people they serve. Chapter 9 offers a brief summary on measuring improvement. Social media practitioners tend to focus on data-driven analysis-brand impressions, reach, and frequency. However, they should also be informing the company about people. Each social media channel a company utilizes should be reviewed monthly to see how well it did in getting the company closer to people. Social media impact on people is the most important thing to measure and understand. Understanding how many people a company has reached and how many actual interactions they've shared will tell the company a lot about what social media means for them.