學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
What Is the Best Global Strategy for the Internet?
內容大綱
The net is a powerful medium for reaching and servicing customers around the world. However, companies are learning that cross-national differences in infrastructure, regulation, language, buyer demographics and behavior, payment methods, and currencies pose formidable challenges to the simple global model of international operations. The author examines not only the opportunities for global integration but also the needs for local responsiveness, showing how firms operating across borders can use the net effectively as a marketing tool. Books, music, wines, industrial components, information, and financial services serve to illustrate the potential and pitfalls of net-based selling across borders.