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Decision-Making in High-Tech Firms: Perspectives of Three Executives

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Part science, part art, decision making is one of an executive's primary accountabilities. A firm's success or failure relies heavily on the quality of the decisions its top managers make. Judging from these conversations and interviews with senior execs in high-tech companies, the decision-making process is, on average, noticeably more egalitarian than in traditional, hierarchical companies. In manufacturing operations, technical specifications drive the process; in service firms, customer behavior does. But in the high-tech world, the process is based on a group-aided or participative style, with a high tolerance for employee error.
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