個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Crisis in Corporate America: The Role of Strategy
內容大綱
In the uproar surrounding the accounting scandals and the current crisis of confidence in American business, no one has discussed the role of strategy. But deficiencies in strategic thinking arguably have contributed to the current mess. Kaplan and Norton's balanced scorecard framework exemplifies current thinking because it is widely respected; yet, it is prey to the same deficiencies. The alternative strategic map proposed here rises above these deficiencies, translating into a kind of dashboard that serves both the formulation and execution of strategy.