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Seven Key Steps for Rapidly Scaling Up Multi-unit Operations
內容大綱
While there are many organizations that seek to quickly grow into multi-unit operations, the academic literature is surprisingly limited in what advice it provides to those confronting the managerial capacity limitations scaling up to multiple units presents. In this Executive Digest, we detail one co-author's experience in rapidly developing the east coast market for Starbucks and outline the knowledge he brought to the process that came from prior rapid growth experiences with Burger King, Blockbuster, and Wendy's. We present seven key steps for rapidly scaling that can guide any manager seeking to build a multi-unit operation quickly.