個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Making use of quantitative content analysis: Insights from academia and business practice
內容大綱
This article features a moderated conversation between the author and five leading researchers and practitioners in the field of quantitative content analysis and, more specifically, computer-aided textual analysis (CATA). The interview subjects discuss the factors contributing to CATA's rise as a research method as well as the benefits and pitfalls of using CATA. The conversation also covers best-practice advice that companies may employ to increase the accuracy of CATA results. These include using different programs or algorithms for the same problem, known as algorithm error.