個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Should I Advertise on the Interstate?
內容大綱
The highway logo signing program has existed for over 20 years. Since its inception, most motorists have become accustomed to relying on these blue signs to provide information on services available at each highway exit. However, there is little, if any, literature that examines the program as an advertising source and no formal literature that addresses the signing program from the perspective of the independent business owner. Provides service business owners with information about the highway logo signing program. Describes a five-step process that owners can follow to determine whether the venue is viable and the investment value added.