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Employees: The Key Link to Corporate Reputation Management
內容大綱
Employees and corporate reputation are unique resources that generate positive financial performance and ultimately create sustainable competitive advantage. Corporate reputation is vital to an organization and employees are the key link to managing it. By recognizing the synergistic role that employees can play in the overall positioning of corporate reputation, management can help satisfy corporate strategic objectives. Examine initiatives essential to gain employee commitment to corporate reputation as well as the use of the Balanced Scorecard to integrate corporate reputation metrics into the incentive system.