個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Pioneering Strategies for Entrepreneurial Success
內容大綱
Entrepreneurs are, by definition, pioneers in that they innovate new products/services, create new processes, open new markets, or organize new industries. Dramatic changes in the global environment suggest that successful entrepreneurs must master three key strategies: (1) develop a clear vision; (2) manage cash creatively, or learn to "bootstrap"; and (3) be able to persuade others to commit to the venture using social skills. This article discusses pioneering strategies and offers guidance on how to implement these.