個案資料

Trust: Creating the Foundation for Entrepreneurship in Developing Countries is a four-chapter book with an introduction published by Berrett-Koehler Publisher in 2018 and written by Tarun Khanna, professor at Harvard Business School. Entrepreneurs in developing countries with great ideas cannot rely on the usual foundations for an efficient business climate-laws, regulatory oversight, and government protections-as they might in the developed world. As a result, these entrepreneurs must not only create, but also create the conditions to create. One important lesson of this book is that obstacles to entrepreneurship and the necessary creation of trust in businesses in the developing world must be tackled holistically. The problems facing entrepreneurs in the developing world can neither be easily modularized nor tackled in bits and pieces. Professor Khanna shares many insights with readers on how to build and develop that trust. In the Introduction, Trust, Entrepreneurship and the Developing World (26 pages), Khanna argues that good ideas from the developing world can easily morph into failed ones-coupled with acrimony and mistrust-if an entrepreneur inadvertently presumes on the sustenance of trust-enhancing societal foundations that are much more robust in the developed world. In this context, the entrepreneurial solution is to embrace the situation and to explicitly focus on nurturing trust in myriad ways as a complement to whatever business or societal problem the entrepreneur intends to solve.

• International relations
• Developing countries
• International business
• Trustworthiness
• Leadership
• Entrepreneurship
• Cross-cultural management
• Psychology and neuroscience