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The Why's and How's of Trust
內容大綱
Trust: Creating the Foundation for Entrepreneurship in Developing Countries is a four-chapter book with an introduction published by Berrett-Koehler Publisher in 2018 and written by Tarun Khanna, professor at Harvard Business School. Entrepreneurs in developing countries with great ideas cannot rely on the usual foundations for an efficient business climate-laws, regulatory oversight, and government protections-as they might in the developed world. As a result, these entrepreneurs must not only create, but also create the conditions to create. One important lesson of this book is that obstacles to entrepreneurship and the necessary creation of trust in businesses in the developing world must be tackled holistically. The problems facing entrepreneurs in the developing world can neither be easily modularized nor tackled in bits and pieces. Professor Khanna shares many insights with readers on how to build and develop that trust. In Chapter 1, The Why's and How's of Trust (36 pages), Khanna compares the dairy industries of China and India to reveal the why's and how's of trust. Why? Because trust weaves together in a web all those needed for productive enterprise-and because, when this web is torn, there's a dramatic fall from grace. How? There are many ways to weave this web of trust, even in the same prosaic context-the production of milk. The Chinese solution emphasizes speed and high technology. In this chapter, Khanna profiles an entrepreneur borrowing tricks from California's technology industry to make his cows "happy"-while the Indian solution is a slow-but-rock-solid, community-based solution developed over decades and anchoring the future. The disparate entrepreneurial paths to the same high-productivity goal share the emphasis on trust that cocoons everyone, from dairy farmer to end consumer.