個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Integrated Strategy: Market and Non-Market Components
內容大綱
A business strategy must be congruent with the capabilities of a firm as well as both its market and nonmarket environments. The market environment includes those interactions between the firm and other parties that are intermediated by markets or private agreements. The nonmarket environment includes those interactions that are intermediated by public institutions. A business strategy must integrate both market and nonmarket components.