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Blended Value Proposition: Integrating Social and Financial Returns
內容大綱
Value is often viewed in either economic or social terms. The Blended Value Proposition asserts that true value is nondivisible, consisting of a blend of economic, social, and environmental components. This perspective requires us to re-examine our understanding of the nature of capital, the methodology for calculating rates of real return to investors, and the role of for-profit and nonprofit organizations in the value creation process.