個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Corporate Social Responsibility: Whether or How?
內容大綱
Corporate social responsibility (CSR) is not a new idea. However, CSR has never been more prominent on the corporate agenda than it is today. Examines the pressure for increased corporate attention to CSR and whether it is warranted and likely to be sustained. Differentiates between the business case for CSR and the normative case and concludes that individual firms must assess the extent to which the general business case for CSR applies to their specific circumstances. For some firms, CSR may be a major influence on corporate strategy.