個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Developing an Effective Customer Loyalty Program
內容大綱
Despite the large number of firms offering loyalty programs and their high levels of consumer membership, many of these loyalty programs have not been successful. Differentiates among four different types of loyalty programs and offers a series of guidelines to assist firms to develop, implement, and control an effective loyalty program. Describes several potential pitfalls that need to be avoided.