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Standing at the Edge of a Cliff: GM at the Onset of the 2008 Financial Crisis
內容大綱
This case details the competitive and macroeconomic challenges that faced the automobile giant before and after the onset of the 2008 financial crisis-including continually rising commodity prices, looming declines in demand for its automobiles, high fixed costs, and the financial exposure that resulted from dependence on its financing division to remain profitable. Students are asked to analyze data (provided in a supplementary spreadsheet) to recommend what the best course of action for GM would have been in response to the approaching financial crisis.