個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Note on Market Research
內容大綱
Provides entrepreneurs with an understanding of how to use market research and market information to test the validity of a business concept and to refine a business plan. Introduces the key questions entrepreneurs should consider, the techniques entrepreneurs could use to gather information to address those questions, and the practical considerations for collecting and interpreting data.