個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Mines (A): Searching for the Right Nail
內容大綱
This case examines the founding story of machine learning-enabled lending platform Mines and CEO Ekechi Nwokah. The case focuses on Nwokah's exploration and initial analysis of the different potential verticals and geographies his team could target to solve business problems using its proprietary cloud-based data platform. Students will be confronted with numerous entrepreneurial issues including founder partnership, fundraising, initial industry analysis, vertical-agnostic vs. vertical specific go-to-market strategies, developing products and operations in emerging markets, and hiring engineering talent.