學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Lifetime Networks: Andrea Wong
內容大綱
Forty-one year old Andrea Wong, the president and CEO of Lifetime Entertainment Services. When Wong joined Lifetime, she said that the network was "widely viewed as a tired brand...ratings had flattened out, and the audience was aging." Moreover, Lifetime's stereotype had become a network that showed "women in peril" shows and movies. Wong was excited to reinvigorate the Network's brand, but when Wong actually set foot in her new office at Lifetime, she realized her task was going to be harder than she had initially imagined. Beyond the ratings problems and image problems, Wong discovered that numerous cultural issues plagued the company, problems that needed immediate fixing. In rapid fire mode, Wong moved quickly as a leader, making key people decisions in the spirit of changing a culture that lacked clear lines of responsibility, accountability, and nimbleness, while simultaneously changing Lifetime's brand reputation through its programming and marketing.