個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Who Benefits from Price Promotions?
內容大綱
A temporary discount can generate a lot of customer excitement, but the revenue effects can be short lived. Price promotions commonly increase manufacturer revenue and depress retailer revenue in the short term but have no persistent effect. Promotions are tactical, not strategic, and they need to be managed that way.